Alain Goudey

As one of the leading specialists in France in sensory marketing and digital innovation, Alain Goudey is Associate Dean for Digital and Full Professor of Marketing at NEOMA Business School in France. He is also a serial entrepreneur as founding partner of AtooMedia, a sound communication agency, and its subsidiary, Mediavea, a retail marketing company, but also Sociacom a consulting company in digital.

Alain is co-author of several books and has published his academic work in France and abroad in scientific journals such as International Journal of Research in Marketing and the Journal of Retailing and Consumer Services. His research areas are sensory marketing, design, adoption of disruptive technologies, digital transformation and technologies for education (such as VR, AR and AI).

Alain holds a PhD in management sciences from Université Paris-Dauphine and a master’s in management sciences with an IT specialisation from Institut Mines-Telecom Business School.